Once your business has its own domain name, you can set up a website and create email addresses using your domain name to provide a professional feel for your image and customer communications. This is important to build customer trust, especially for customers that find you online.
When choosing a domain name:
- Make it short and memorable. The shorter and easier to remember your domain name is, the more likely people are to remember it and type it in correctly.
- Ensure it’s obviously relevant to your customers. If your business sells shoes, for example, include the word “shoes” in your domain name.
Before you register a domain name, you need to make sure it’s available. For a New Zealand domain name (ending with .nz), you can use the Check Domain Availability tool at https://dnc.org.nz/
To register a domain name, you need to choose a business that acts as a domain registrar. Some registrars charge additional fees for the tools used to configure the DNS settings for your email and website, so those registrars are perhaps best avoided, depending on your requirements. Once registered, get expert help configuring your domain, to avoid issues with email spam and lost web traffic. Get in touch if you’d like a hand.